Which of these two outcomes do you prefer?

You're a hard-working public relations practitioner--it doesn't matter the setting, really. You've been asked to do some media relations work, and you start with the good ol' standard press release. You've crafted a good piece--not overly promotional and one that you think will get some hits. So you send it out, and it was successful... some outlets decided to take the release and send out some journalists to do some investigating and write their own stories. Others decided to print the release "as is" but put their name on the release. Which would you prefer?